Nixon x Selfridges

Bringing a bit of Cali cool to London’s luxury department store, Selfridges has teamed up with Nixon – the West Coast’s accessory brand known for their laidback, surfer attitude.

Founded just over a decade ago in 1998, Nixon has since being producing headphones, bags, watches, belts etc. all in the name of design and practicality. Ready for work and ready for play their range of watches are trend-sensitive and reliable.

Collaborating with Selfridges, Nixon has a pop-up shop on the store’s first floor, bringing us a selection of premium men’s watches, headphones and accessories. The pop-up shop will also feature videos and music from the Nixon rotating art installation, ‘Nixon Art Mosh’

NIXON, SELFRIDGES, Contemporary Menswear Accessories Dept, 1st Floor, Selfridges 400 Oxford St, London W1H 6HB, 22 April – 22 May, 2011

By Lucy Morris