Based on the premise that the current Rock and Roll trend is here to stay- Gordon Richardson, Topman Design Director, said ‘whilst we may happen to have a fleeting Rock and Roll trend in store what we needed was a more permanent one with a music DNA that our customer could buy into regardless of seasonal influences. A range that made you feel and look like a rock star.’ It may seem to obvious that the Gallagher-ex offers an instant injection of Rock and Roll, but Mathew’s designs are edgy and irreverent – everything AAA wants to embody.
Drawing on her savvy design aesthetic – Mathews has a successful wallpaper line (sold exclusively at Libertys) and scarf collection – Meg’s AAA line includes range of sheer clothing and skull-adorned scarves.
In muted grey and black, the scarves are enzyme-washed cotton. With intricate Beardsley-style illustrations frayed hems and a rebellious sophistication, Matthew’s designs are indeed, referential McQueens synonymous skull scarfs.
Mathews corresponding clothing line layers and drapes lightweight shirts and fine knits. Named SHEER, the menswear plays with silhouettes and the standardized male form Too, decorated with graphics, but unlike the scarfs, softer with bleeding tones – the clothing is subtle. Modeled by Louis Simonon, the campaign shots are, like the collection, strong and edgy.
Available from the 8t May 2011, online and in selected stores.
By Lucy Morris