The recognizable department store window displays should not be undermined, sometimes for the creators it can take anything from a month to a year from concept to realization. Often containing art, film, fashion, light and even sound installations, to capture the attention of passers by. Selfridges has always had a strong reputation for elaborate creative displays and spare no time and effort keeping them fresh and innovative. Monday 10th May 2010 saw the launch of Selfridges collaborating with 10 current prominent musicians/artists to create ‘Sound Of The Mind’. This felt more like a free public art exhibition than a window display featuring artists Paloma Faith,
Needless to say the display is entrancing; managing to keep a story and theme with all the windows adhering to lyrics and a musician but individual character traits upon the particular artist.
By Yvonne Lamunu
Sounds of The Mind
Monday 10th May – June 2010
Selfridges is also holding a 'guess the song competition'...